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Media and the Politics of Culture - The Case of Television Privatization and Media Globalization in Jamaica (1990-2007) (Paperback, New)
Loot Price: R792
Discovery Miles 7 920
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Media and the Politics of Culture - The Case of Television Privatization and Media Globalization in Jamaica (1990-2007) (Paperback, New)
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There is a great deal of discussion about media globalization,
particularly television, especially as it is being driven by the
spread of satellite technology and cable. While certain schools of
thought view this trend as promoting cultural heterogeneity and the
diversification of programme content, this book argues otherwise.
It discusses the influence of globalization on Jamaica's television
industry. Specifically, it looks at how market liberalization,
globalization's twin force, has lead to government divestment of
the television sector and increased private ownership and
consolidation within this sector. It revisits the cultural
imperialism debate within the context of media globalization and
locates Jamaica's position within this milieu. It suggests that old
concerns relating to cultural imperialism are still relevant in new
ideas such as cultural proximity and programme modeling. The book
also discusses the implications that increased private ownership of
television media in Jamaica have for public broadcasting services,
especially in an age of consolidation. Finally, the book examines
current media policies and discusses whether or not they are
adequate to address the present media environment, within which the
market model of media management encourages anti-competitive
behaviour among media firms.
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