The concept of the audience is changing. In the twenty-first
century there are novel configurations of user practices and
technological capabilities that are altering the way we understand
and trust media organizations and representations, how we
participate in society, and how we construct our social relations.
This book embeds these transformations in a societal, cultural,
technological, ideological, economic and historical context,
avoiding a naive privileging of technology as the main societal
driving force, but also avoiding the media-centric reduction of
society to the audiences that are situated within. Audience
Transformations provides a platform for a nuanced and careful
analysis of the main changes in European communicational practices,
and their social, cultural and technological affordances.
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