The study of music in commercials is well-suited for exploring the
persuasive impact that music has beyond the ability to entertain,
edify, and purify its audience. This book focuses on music in
commercials from an interpretive text analytical perspective,
answering hitherto neglected questions: What characterizes music in
commercials compared to other commercial music and other music on
TV? How does music in commercials relate to music 'outside' the
universe of commercials? How and what can music in commercials
signify? Author Nicolai Graakjaer sets a new benchmark for the
international scholarly study of music on television and its
pervading influence on consumer choice.
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