Manga is a visual form of narrative storytelling. Its roots are
international, but the form as we know it today developed in Japan
between the late 19th and early 20th centuries and has recently
achieved global reach. Originally confined to comics, prints and
graphic novels, manga has expanded to influence animation, fashion,
gaming, street art and new media. It is a multi-billion pound
industry, popular with people of all ages in Japan and increasingly
all over the world, encompassing hundreds of genres, from sports,
love, horror and ageing to global threats and sexual identity.
There is a manga for everyone. For manga fans, this book celebrates
the excitement of manga's cross-cultural appeal and its long
history of breaking barriers. For those new to manga, it offers the
chance to become literate in what is fast becoming a universal
visual grammar of our globalized age. Arranged into six thematic
chapters, with essays by leading scholars, this volume showcases
the work of Japan's most influential manga-ka (manga creators) past
and present, with printed manga extracts, original drawings, manga
magazines, theatre, film, digital technologies and exclusive
interviews with artists, editors and publishers. The first chapter
focuses on understanding how manga is read, drawn and produced. The
second explores its power of storytelling, and presentation of
reality; the third, the power of manga to depict many different
worlds, both seen and unseen. The fourth shifts the attention from
the art form to its role in society, including fan groups,
grassroots manga, Comiket events and the importance of cosplay. The
penultimate chapter discusses the roots of modern manga in the work
of 19th-century artists such as Hokusai and Kyosai, while the final
chapter examines manga's expansion into the avant-garde, its
crossover into other media and its growing international reach and
influence. Published in conjunction with a landmark, cutting-edge
exhibition at the British Museum, this is manga as Western
audiences have never before seen it: diverse yet universally
familiar, traditional yet intensely modern, rooted in the 2D
printed page but effortlessly leaping out of it.
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