Grocery E-Commerce - Consumer Behaviour and Business Strategies (Hardcover, illustrated edition)

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia.The authors argue that grocery e-commerce is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of grocery e-commerce. Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business strategy will find this book to be a fascinating read.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Release date:	August 2005
Editors:	Niels Kornum • Mogens Bjerre
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	336
Edition:	illustrated edition
ISBN-13:	978-1-84542-298-1
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Economics > Microeconomics > Domestic trade Promotions
LSN:	1-84542-298-8
Barcode:	9781845422981

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