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Managing Marketing Information (RLE Marketing) (Hardcover) Loot Price: R3,986
Discovery Miles 39 860
Repayment Terms: R374 pm x 12*
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Managing Marketing Information (RLE Marketing) (Hardcover): Nigel Piercy, Martin Evans

Managing Marketing Information (RLE Marketing) (Hardcover)

Nigel Piercy, Martin Evans

Series: Routledge Library Editions: Marketing

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Loot Price R3,986 Discovery Miles 39 860 | Repayment Terms: R374 pm x 12*

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: August 2014
First published: 1983
Authors: Nigel Piercy • Martin Evans
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 238
ISBN-13: 978-1-138-79314-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-138-79314-0
Barcode: 9781138793149

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