Los Logos 7, the latest edition in our Los Logos series, showcases
current developments in logo design. With Los Logos 7, Gestalten
continues its bestselling series on contemporary logo design that
began with the publication of Los Logos in 2002. Like its six
predecessors, this latest edition is a comprehensive survey of the
visual languages and styles used by cutting-edge logo designers
from around the world. Printed in the familiar landscape format,
this new compendium resets the standard for reference books on
design. Whether primarily designed to identify, inform, or inspire,
today's logos have to cover a lot of bases. Although they are often
created for fast-paced digital platforms, they still need to
provide companies and brands with an enduring visual. Los Logos 7
shows that less has become more. Due to the significant influence
of interface design, current logos are evolving to focus on the
essentials. Consequently, many contemporary designs forgo realistic
images, playful forms, textures, or color gradients and instead
return to classic geometric forms and clear colors. These new logos
master the balancing act between respectful restraint and the
deliberate shaping of an identity. Fully indexed and intuitively
structured, Los Logos 7 draws connections between the applications
and the fields for which the featured logos were intended.
Presented on 400 pages, the work is bundled into the categories
Corporate & Business, Culture, Design, Fashion,
Motion/Media/Games, Music, Art, Politics, Sports, Health /Wellness,
and Education & Sciences. This book not only celebrates the
latest innovations in contemporary logo design, but is also a
precursor to coming styles and trends Its practical examples
inspire designers to create logos in line with the current
zeitgeist and push their designs even further into the future.
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