Nina Mazar examines the effects of an interactive tool that can
tailor information extremely fast: the interactive comparison
matrix (CM). It provides product related information in a 'product
by attribute' matrix and allows products to be sorted by any
attribute. The author shows that the interactive CM has the
potential to represent a useful and practicable solution matching
the needs of both consumers and online retailers.
General
| Imprint: |
Deutscher Universitats Verlag
|
| Country of origin: |
Germany |
| Series: |
Marken- Und Produktmanagement |
| Release date: |
December 2003 |
| First published: |
2003 |
| Authors: |
Nina Mazar
|
| Dimensions: |
210 x 148 x 8mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
156 |
| Edition: |
Softcover reprint of the original 1st ed. 2003 |
| ISBN-13: |
978-3-8244-8020-3 |
| Subtitles: |
German
|
| Categories: |
Books >
Business & Economics >
Business & management >
Sales & marketing >
General
Promotions
|
| LSN: |
3-8244-8020-4 |
| Barcode: |
9783824480203 |
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