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Brazilian Propaganda - Legitimizing an Authoritarian Regime (Paperback)
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Brazilian Propaganda - Legitimizing an Authoritarian Regime (Paperback)
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Brazil's military dictatorship (1964-1985) launched seemingly
apolitical official campaigns that were aesthetically appealing and
ostensibly aimed to ""enlighten"" and ""civilize."" Some were
produced as civilian-military collaborations and others were
conducted by privately owned media, but undergirding them all was
the theme of a country aspiring to become a developed nation. In
Brazilian Propaganda, Nina Schneider examines the various modes of
both official and unendorsed propaganda used by an authoritarian
regime. Focusing primarily on visual media, she demonstrates how
many short films of the period portrayed a society free from class
and racial conflicts. These films espoused civic-mindedness while
attempting to distract from atrocities perpetuated by the regime.
Mining a rich trove of materials from the National Archives in Rio
and conducting interviews with key propagandists, Schneider
demonstrates the ambiguities of twentieth-century Brazilian
propaganda. She also challenges the notion of a homogeneous
military regime in Brazil, highlighting its fractures and competing
forces. By analyzing the strategies, production mechanisms, and
meanings of these films and reconstructing their effects, she
provides an alternative interpretation of the propagandists'
intentions and a new framework for understanding this era in
Brazil's history.
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