The rural markets play a significant role in transaction of
agricultural produce in rural India. Vegetable cultivation is a
caste dominated activity mainly practiced by marginal and small
farmers for their sustenance. These markets serve as the first
point of transaction for farmers engaged in vegetable cultivation.
These markets are links to the urban markets providing fresh
vegetables to the urban consumers. They provide an opportunity to
the rural people to get maximum returns of their produce through an
efficient marketing system. These markets if developed properly,
will link the producers to the global vegetable market network
thereby, ensuring maximum benefits of globalization to the
producers.
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