An essential, comprehensive, and up-to-date guide for catering
professionals
"Catering Management" covers all aspects of the catering
business, from sales, marketing, and pricing to food and beverage
service, menu planning, equipment, staff training, and more. This
new edition is completely revised with information on sustainable
and green catering practices, digital menu and proposal design, new
catering industry software, and the expansion of the event market.
State-of-the-art marketing strategies, including social networking,
web promotion, and on-demand proposal development are also covered
in detail.Completely updated with the latest industry practices and
guidelinesCovers every aspect of catering, from business management
basics to food service and menu design Written by an expert with
more than 35 years of experience in the business
Whether you're starting a catering business or just trying to
catch up with the competition, "Catering Management, 4th Edition"
is the comprehensive reference that tells you everything you need
to know.
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