This book grants substantial deliberation on information concerning
to all aspects of marketing in Malaysia accentuates on a
quantitative approach. The book comprise of six remarkable
chapters. Each chapter has several diagrams, and tables that
explain the emerging issues and its imperative findings and
discussions. Importantly, the book publishes high quality of
original research papers and fosters a cooperative exploration and
exchange of ideas and practices based on research relevant to the
field.
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