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Books > Business & Economics > Business & management > Business strategy
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Hardcover)
Loot Price: R5,800
Discovery Miles 58 000
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Hardcover)
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Expected to ship within 18 - 22 working days
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Consumer behavior is becoming increasingly complex in the current
global market. A broader understanding of the
psychologically-driven motivation of consumers and characteristics
of the consumer decision-making process is vital for effective
customer engagement in the global economy. The Handbook of Research
on Leveraging Consumer Psychology for Effective Customer Engagement
provides current research on topics relevant to consumer beliefs,
feelings, attitudes, and intentions and how best to utilize this
research improving consumer appeal and relationships. Emphasizing
critical topics in the field of consumer behavior research, this
publication is a comprehensive resource for marketing
professionals, managers, retailers, advertising executives,
scholars, and graduate-level students in marketing, psychology, and
MBA programs.
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