Applied demography is a technique which can handle small geographic
areas -- an approach which allows market segments and target
populations to be studied in detail. This book provides the
essential elements of applied demography in a clear and concise
manner. It details the kind of information that is available; who
produces it; and how that information can be used. The sources
mentioned are American, but the techniques for estimating have
universal application. A background in elementary algebra is
sufficient for this book.
'This is a handy, concise primer that summarizes various
fundamentals of particular interest to the field (estimating total
populations, household sizes, etc.)' -- Population Today, October
1984
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