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Books > Business & Economics > Business & management > Sales & marketing

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Marketing Strategy (Paperback, 7th edition) Loot Price: R845
Discovery Miles 8 450
Repayment Terms: R79 pm x 12*
You Save: R71 (8%)
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Marketing Strategy (Paperback, 7th edition): O. C Ferrell

Marketing Strategy (Paperback, 7th edition)

O. C Ferrell

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List price R916 Loot Price R845 Discovery Miles 8 450 | Repayment Terms: R79 pm x 12* You Save R71 (8%)

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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.

General

Imprint: South-Western College Publishing
Country of origin: United States
Release date: August 2018
Authors: O. C Ferrell
Dimensions: 275 x 218 x 28mm (L x W x T)
Format: Paperback
Edition: 7th edition
ISBN-13: 978-0-357-03923-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-357-03923-8
Barcode: 9780357039236

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