This book details the relationship between culture and the language
used by public figures, including politicians, political
candidates, and government officials, in the broad context of
political behavior and communication. Employing a variety of
perspectives, theoretical, conceptual, methodological, and
analytical approaches, chapters focus specifically on the question
of HOW cultural factors (such as religion, history, economy,
majority/minority relations, social structure, and values) shape
the content, nature, and characteristics of the rhetoric that
public figures utilize in selected countries in the Americas,
Europe, Asia, Oceania, and the Middle East. The chapters enable
comparison of the cultural effects on the different structures,
styles, and contents of public speaking in societies from West to
East. That is, of WHAT leaders say, HOW they say it (e.g., degree
of openness, directness, usage of metaphors and slogans, xenophobic
and racial expressions), under WHICH specific circumstances (e.g.,
National Days addresses, national or local assemblies' debates,
during election campaigns appeals, press conferences' briefings,
and in international meetings' speeches), and for WHAT specific
audiences (e.g., supporters and voters, media representatives, or
the global community).
General
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