This edited volume seeks to examine how enterprises in Africa can
utilize digital technologies and innovations in creating value for
their customers and clients in order to increase effectiveness and
efficiency. Through social media, businesses are increasingly
reaching and engaging their customers in several ways and so
enterprises in Africa must harness the opportunities in the digital
space if they want to remain competitive, earn profit, and meet
their customers’ needs. Accordingly, this book looks at how
digital technologies are helping shape the financial, educational,
and advertising sectors in Africa. As digital technologies raise
challenges, the chapters that follow will discuss ethical and
social practical frameworks to effective digital business in
Africa. This volume promises to fore both theoretical
underpinnings, and practical implementations of digital
technologies in the African business context.
General
Imprint: |
Springer Nature Switzerland AG
|
Country of origin: |
Switzerland |
Series: |
Palgrave Studies of Marketing in Emerging Economies |
Release date: |
July 2023 |
First published: |
2022 |
Editors: |
Ogechi Adeola
• Jude N. Edeh
• Robert E Hinson
|
Dimensions: |
210 x 148mm (L x W) |
Pages: |
318 |
Edition: |
1st ed. 2022 |
ISBN-13: |
978-3-03-093501-6 |
Categories: |
Books
|
LSN: |
3-03-093501-9 |
Barcode: |
9783030935016 |
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