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Against Creativity (Hardcover)
Loot Price: R426
Discovery Miles 4 260
You Save: R27
(6%)
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Against Creativity (Hardcover)
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List price R453
Loot Price R426
Discovery Miles 4 260
You Save R27 (6%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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From line managers, corporate CEOs, urban designers, teachers,
politicians, mayors, advertisers and even our friends and family,
the message is 'be creative'. Creativity is heralded as the driving
force of our contemporary society; celebrated as agile, progressive
and liberating. It is the spring of the knowledge economy and
shapes the cities we inhabit. It even defines our politics. What
could possibly be wrong with this? In this brilliant, counter
intuitive blast Oli Mould demands that we rethink the story we are
being sold. Behind the novelty, he shows that creativity is a
barely hidden form of neoliberal appropriation. It is a regime that
prioritizes individual success over collective flourishing. It
refuses to recognise anything - job, place, person - that is not
profitable. And it impacts on everything around us: the places
where we work, the way we are managed, how we spend our leisure
time. Is there an alternative? Mould offers a radical redefinition
of creativity, one embedded in the idea of collective flourishing,
outside the tyranny of profit. Bold, passionate and refreshing,
Against Creativity, is a timely correction to the doctrine of our
times.
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