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Against Creativity (Paperback)
Loot Price: R280
Discovery Miles 2 800
You Save: R29
(9%)
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Against Creativity (Paperback)
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List price R309
Loot Price R280
Discovery Miles 2 800
You Save R29 (9%)
Expected to ship within 9 - 15 working days
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From line managers, corporate CEOs, urban designers, teachers,
politicians, mayors, advertisers and even our friends and family,
the message is 'be creative'. Creativity is heralded as the driving
force of our contemporary society; celebrated as agile, progressive
and liberating. It is the spring of the knowledge economy and
shapes the cities we inhabit. It even defines our politics. What
could possibly be wrong with this? In this brilliant, counter
intuitive blast Oli Mould demands that we rethink the story we are
being sold. Behind the novelty, he shows that creativity is a
barely hidden form of neoliberal appropriation. It is a regime that
prioritizes individual success over collective flourishing. It
refuses to recognise anything - job, place, person - that is not
profitable. And it impacts on everything around us: the places
where we work, the way we are managed, how we spend our leisure
time.
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