The book analyzes the success factors of ecological and social
brands and offers insights into the strategies of modern
corporations, family businesses and social enterprises. What are
the characteristics of successful "green brands" in the long term?
How can they be effectively developed, managed and communicated?
Based on business administration, brand sociology and social
psychology, the authors describe overarching structural features
and demonstrate solutions step by step using concrete examples.
Experiences in the development and Europe-wide implementation of
the green brand "wooden radio" form the basis for numerous
recommendations that can be directly implemented. The reader
receives clear analysis and implementation tools to anchor already
existing sustainable brands in daily business and to develop young
brands in a planned manner. The 2nd edition has been extensively
revised and supplemented with current examples. Inspiring for all
who want to make green brands strong. Translated with
www.DeepL.com/Translator (free version)
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