Green Branding - Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management (Paperback, 1st ed. 2022)

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)

General

Imprint:	Springer
Country of origin:	Netherlands
Release date:	March 2022
First published:	2022
Authors:	Oliver Errichiello • Arnd Zschiesche
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	147
Edition:	1st ed. 2022
ISBN-13:	978-3-658-36059-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-658-36059-3
Barcode:	9783658360597

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