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Identity Architects - Ippolito Fleitz Group (Hardcover)
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Identity Architects - Ippolito Fleitz Group (Hardcover)
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Peter Ippolito and Gunter Fleitz are the `Identity Architects'
mentioned in the title of this book - founders of Ippolito Fleitz
Group and creators of thousands of inspiring design projects across
the globe. Detailed in this monograph is a profound overview of the
Stuttgart-based designers, showcasing the various creative fields
in which the studio operates, which include numerous sectors of
interior design to product and furniture design, as well as
branding and communications. The approach that is typical for the
IF Group's way of working is a very individual one, reacting in a
highly creative way to the given architectural spaces and their
functions. The result is not a trademark style, but a process of
precisely building or strengthening a brand by way of visualising
and transforming the client's identity using colour and light, as
well as classic and new materials in innovative and surprising way.
Designs tinged with humour also evidence a sense of tradition in
the decorative elements used, sparking memories and emotions in the
people who enter the rooms and buildings that have been designed by
the studio. The book focuses on award-winning projects and gives an
in-depth look at each sector, demonstrating the studio's strengths
and inspirational vision. By explaining the design processes for
creating interior architecture, it is a vital book for anyone in
the design industry, from interior designer to manufacturer, and
from architect to space designer, as well as students, agencies and
professionals in the whole design sector.
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