The future is looking old. We are currently at the threshold of the
largest demographic transformation of modern times, the advent of
the age of the senior citizen. What awaits us a" what kinds of
products, what kinds of houses?
The fifty-and-over generation represents an enormous potential:
in Germany alone, twenty million seniors have hundreds of billions
of euros, but they hardly spend them for lack of suitable
products.
This book provides answers from a sociological and design
perspective for architects, designers, decision-makers, and firms
who wish to respond to the demands of this diverse and
discriminating target group. It investigates the various aspects of
senior citizensa (TM) lives from tip to toe and offers technical
articles as well as authentic case studies and reports.
Attractively laid out, fully illustrated, and with pointedly
written texts, it is also aimed at the silver agers themselves,
especially those who would like to find out what architecture and
design can do to make their lives as pleasant and independent as
possible.
General
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