CommunicAsian - How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It (Hardcover)

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands. Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience. It is an essential read for global practitioners and students in international relations and mass communications.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	May 2023
First published:	2023
Authors:	Oliver Stelling
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	176
ISBN-13:	978-1-03-247333-8
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	1-03-247333-9
Barcode:	9781032473338

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