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Books > Business & Economics > Business & management > Management & management techniques > Project management
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Marketing Projects (Hardcover)
Loot Price: R2,316
Discovery Miles 23 160
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Marketing Projects (Hardcover)
Series: Best Practices in Portfolio, Program, and Project Management
Expected to ship within 12 - 19 working days
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Marketing is about placing a new product or service into the
market. Projects are about delivering new products and services.
The merger of these two fields holds great promise for delivering
value to organizations and their clients. Project managers can
serve many markets ranging from investors who fund projects to that
of clients who use new products and services. Marketing Projects is
a guide for helping project managers have projects funded or
deliver value to end users. It is also a guide for marketing
managers new to the world of project management. The book begins by
presenting the basics of both marketing and project management and
highlights the aspects that are unique and relevant to both areas.
It then explores marketing project feasibility and presents tools
for assessing feasibility, which include the 6Ps of project
management strategy: The project 4Ps: plan, processes, people, and
power PRO: pessimistic, realistic, and optimistic scenarios POVs:
points of vulnerability POE: point of equilibrium POW: product,
organization, and work breakdown structures PWP: work
psychodynamics This book illustrates how to use these tools to
market new projects to potential sponsors and investors. It then
explores marketing projects to end users. Crucial to the success of
projects are the relationships between project managers and clients
and the way marketing experts implement their strategies. This book
explains how project managers can develop meaningful relationships
with clients to foster trust and have positive interactions.
Project managers excel at managing the processes for delivering new
products and services. Marketers are keenly aware of latent, or
unconscious needs, as well as those developing and emerging, and
can provide project promoters and managers with exciting ideas.
This book will help improve the mutual understanding between
marketing and project managers, an effort ultimately benefiting end
users, whether they be investors or customers. A better work
atmosphere and a closer fit between marketing and project
management objectives can only serve the interests of investors and
end users, for whom marketers and project managers conceive and
realize projects, one way or the other.
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