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Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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Thirty Years of Political Campaigning in Central and Eastern Europe (Hardcover, 1st ed. 2019)
Loot Price: R3,559
Discovery Miles 35 590
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Thirty Years of Political Campaigning in Central and Eastern Europe (Hardcover, 1st ed. 2019)
Series: Political Campaigning and Communication
Expected to ship within 10 - 15 working days
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This edited volume maps the development of the use of political
campaigning and marketing techniques in countries of the former
Communist Bloc over the last thirty years. Focusing on the shift
from propaganda to political marketing, and from manipulation to
persuasion, the book consists of a series of case studies of
countries in Central Europe, Eastern Europe, the Baltics, and the
Balkans that outline the history, development and current state of
political marketing in each country. The authors explore political
parties and their behaviour ahead of elections, and show the
changes in political culture and practices that parties have
undergone in order to create more or less successful campaigns.
General
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