Is advertising a factor that contributes to rising costs and
prices? This study, commissioned to answer just that question by
the Institute of Canadian Advertising, examines the effect of
advertising on the Canadian economy, on business, the consumer,
costs and prices, productivity, competition, employment, social
welfare and economic growth. The Economic Implications of
Advertising provides a valuable insight into a little-studied area
of advertising, and will be of great interest to students of the
industry everywhere. First published in 1967.
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