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Celebrity And Power - Fame and Contemporary Culture (Paperback, 2)
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Celebrity And Power - Fame and Contemporary Culture (Paperback, 2)
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The celebrity is an ambiguous figure in contemporary culture.
Simultaneously celebrated and denigrated, stars represent not only
the embodiment of success, but also the ultimate construction of
false value. They are a peculiar form of public subjectivity that
negotiates the tension between a democratic culture of access and a
consumer capitalist culture of excess. Celebrity and Power examines
this dynamic, questioning the cultural forces behind our need to
become endlessly embroiled with the construction and collapse of
celebrities.Through detailed analysis of figures from Tom Cruise to
Oprah Winfrey to the commercial pop music sensation New Kids on the
Block, author and cultural critic P. David Marshall investigates
the general public's desire to associate with celebrity. He
examines various kinds of stars, questioning the needs each type
fulfills in our lives and relating these needs to particular
entertainment media. Marshall asks why enigmatic, distant stars
populate the silver screen while television constructs approachable
"everyman" figures and popular music features audience-identified
celebrity personalities. He looks at the significance of stars who
amass cultlike followings as well as those who appear to prompt
outright rejection.Celebrity and Power identifies the forces that
have enveloped the development of democratic culture and their
partial resolution through a redefined public sphere populated by
celebrities. Marshall argues that the new concern with the masses
that characterizes modern capitalism promotes figures who can be
seen as part of the crowd but who are articulated as individuals.
As such, they provide a model of self-differentiation that furthers
an economy in which product consumption is thought to bestow
individualism and personality.Bridging the fields of media studies,
film studies, communications, and popular culture, Marshall's
volume is a unique resource for students and researchers in all of
these disciplines as well as for the general reader.P. David
Marshall is director of the Media and Cultural Studies Centre in
the Department of English, University of Queensland in Australia.
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