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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Radio & television industry
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Reinventing Public Service Communication - European Broadcasters and Beyond (Hardcover)
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Reinventing Public Service Communication - European Broadcasters and Beyond (Hardcover)
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European Public Service Broadcasters (PSBs) are struggling to come
to terms with a number of issues: the Europeanisation and
globalisation of media ownership, production, programming and
distribution; the 'marketisation' of media output; technological
convergence; and audience fragmentation. While the prevailing
nation-state frameworks for cultural and political identity are
gradually fading, some PSBs are finding it hard to serve and
promote national culture and identity, and to meet the challenge of
growing uncertainties within a cosmopolitan Europe. At the same
time, PSBs are considered to be an important way of helping
European citizens make sense of such developments by bearing traces
of collective identities and therefore creating an expanded,
pan-European cultural space. Can PSBs be 'multi-cultural' and
mobilise a new sense of Europeanness, while at the same time making
the transformation into Public Service Media (PSM) and delivering
public service content that will meet audience needs in a digital
age? The scholars in this volume - covering mainly European
countries but also looking comparatively at the US, Canada,
Australia and New Zealand - discuss the contemporary relevance of
PSM as a cultural and political enterprise and as a forum in which
a variety of cultural demands can best be met.
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