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Marketing Metaphors and Metamorphosis (Hardcover) Loot Price: R2,950
Discovery Miles 29 500
Repayment Terms: R276 pm x 12*
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Marketing Metaphors and Metamorphosis (Hardcover): P. Kitchen

Marketing Metaphors and Metamorphosis (Hardcover)

P. Kitchen

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Loot Price R2,950 Discovery Miles 29 500 | Repayment Terms: R276 pm x 12*

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Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: August 2008
First published: 2008
Authors: P. Kitchen
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 227
ISBN-13: 978-1-4039-9861-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4039-9861-2
Barcode: 9781403998613

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