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Marketing Metaphors and Metamorphosis (Hardcover) Loot Price: R2,754
Discovery Miles 27 540
Repayment Terms: R258 pm x 12*
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Marketing Metaphors and Metamorphosis (Hardcover): P. Kitchen

Marketing Metaphors and Metamorphosis (Hardcover)

P. Kitchen

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Loot Price R2,754 Discovery Miles 27 540 | Repayment Terms: R258 pm x 12*

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Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: August 2008
First published: 2008
Authors: P. Kitchen
Dimensions: 216 x 140 x 15mm (L x W x T)
Format: Hardcover
Pages: 227
ISBN-13: 978-1-4039-9861-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4039-9861-2
Barcode: 9781403998613

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