Marketing guru Philip Kotler and global marketing strategist Milton
Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth,
successfully competing for a limited customer base means using
creative and strategic marketing strategies. "Market Your Way to
Growth" presents eight effective ways to grow in even the slowest
economy. They include how to increase your market share, develop
enthusiastic customers, build your brand, innovate, expand
internationally, acquire other businesses, build a great reputation
for social responsibility, and more. By engaging any of these
pathways to growth, you can achieve growth rates that your
competitors will envy.Proven business and marketing advice from
leading names in the industry Written by Philip Kotler, the major
exponent of planning through segmentation, targeting, and position
followed by "the 4 Ps of marketing" and author of the books
"Marketing 3.0, Ten Deadly Marketing Sins, " and "Corporate Social
Responsibility," among othersMilton Kotler is Chairman and CEO of
Kotler Marketing Group, headquartered in Washington, DC, author of
"A Clear-sighted View of Chinese Marketing," and a frequent
contributor to the China business press
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