Understand the next level of marketing
The new model for marketing-"Marketing 3.0"-treats customers not
as mere consumers but as the complex, multi-dimensional human
beings that they are. Customers, in turn, are choosing companies
and products that satisfy deeper needs for participation,
creativity, community, and idealism.
In "Marketing 3.0," world-leading marketing guru Philip Kotler
explains why the future of marketing lies in creating products,
services, and company cultures that inspire, include, and reflect
the values of target customers.Explains the future of marketing,
along with why most marketers are stuck in the pastExamines
companies that are ahead of the curve, such as S. C. JohnsonKotler
is one of the most highly recognized marketing gurus, famous for
his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate
their relevance to customers at the level of basic values.
"Marketing 3.0" is the unmatched guide to getting out front of this
new tide sweeping through the nature of marketing.
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