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Marketing 5.0 - Technology for Humanity (Hardcover)
Loot Price: R566
Discovery Miles 5 660
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Marketing 5.0 - Technology for Humanity (Hardcover)
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Loot Price R566
Discovery Miles 5 660
Expected to ship within 12 - 17 working days
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Rediscover the fundamentals of marketing from the best in the
business In Marketing 5.0, the celebrated promoter of the "Four P's
of Marketing," Philip Kotler, explains how marketers can use
technology to address customers' needs and make a difference in the
world. In a new age when marketers are struggling with the digital
transformation of business and the changing behavior of customers,
this book provides marketers with a way to integrate technological
and business model evolution with the dramatic shifts in consumer
behavior that have happened in the last decade. Following the
pattern presented in his bestselling Marketing X.0 series, Philip
Kotler covers the crucial topics necessary to understand modern
marketing, including: - Artificial Intelligence for marketing
automation - Agile marketing - "Segments of one" marketing -
Contextual technology - Facial recognition and voice tech for
marketing - The future of Customer Experience (CX) - Transmedia
storytelling - The "Whatever-Whenever-Wherever" service delivery -
"Everything-As-A-Service" business model - Internet of Things and
blockchain for marketing - Virtual and augmented reality marketing
- Corporate activism Perfect for traditional and digital marketers,
as well as students and teachers of marketing and business,
Marketing 5.0 reinvigorates the field of marketing with actionable
recommendations and unique insights.
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