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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Levels of Corporate Globalization - Developing a Measurement Scale for Global Customer Management (Hardcover, 2004 ed.) Loot Price: R2,866

Discovery Miles 28 660

Repayment Terms: R269 pm x 12*

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Levels of Corporate Globalization - Developing a Measurement Scale for Global Customer Management (Hardcover, 2004 ed.): P....

Levels of Corporate Globalization - Developing a Measurement Scale for Global Customer Management (Hardcover, 2004 ed.)

P. Kuchinka

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Loot Price R2,866 Discovery Miles 28 660 | Repayment Terms: R269 pm x 12*

Expected to ship within 10 - 15 working days

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This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance. MARKET 1: Academics, Researchers, Libraries and post-graduate students interested in customer management and strategy MARKET 2: Practitioners interested in customer management and strategy

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	April 2004
First published:	2004
Authors:	P. Kuchinka
Dimensions:	216 x 140 x 17mm (L x W x T)
Format:	Hardcover
Pages:	192
Edition:	2004 ed.
ISBN-13:	978-1-4039-3625-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	1-4039-3625-0
Barcode:	9781403936257