This book presents a new and practical segmentation approach to be
used in global customer management in the form of a scale by which
to measure the level of corporate globalization. This is a tool
that will help companies segment their customers and enable them to
adapt customer management strategies when dealing with increasingly
global customers. This in turn helps determine the company's own
strategic position, thereby enhancing corporate performance. MARKET
1: Academics, Researchers, Libraries and post-graduate students
interested in customer management and strategy MARKET 2:
Practitioners interested in customer management and strategy
General
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