It's Worth Doing is a must read for anyone engaged in cross-border
dealings with Japan in the pharmaceutical industry. This book
offers a wealth of insight that you will find invaluable whether
you are a veteran Japan hand or new to the nation, whether you are
a senior executive or a newly hired medical representative.P. Reed
Maurer shares his decades of experience and expertise through
brilliantly penned colums that are always interesting, frequently
funny, and sometimes--as in the title piece--gripping. In succinct
and thoroughly enjoyable prose, Maurer imparts the esence of what
you will need to know to succeed in Japan.The columns collected in
this volume provide a sweeping historical perspective on Japan's
pharmaceutical industry and an inside view of how companies in that
industry compete. They furnish practical hints about how to manage
and motivate people effectively at pharmaceutical operations in
Japan and how to build a strong corporate image there. Maurer
exposes myths and misunderstandings about doing business in Japan,
refuting them with an objective clarity that is a joy to read.It's
Worth Doing is even more, however, than a treasure trove of
information and insight. True to its title, the book is a
compelling reminder of why you are in the pharmaceutical
business.Rob SchrullPresidentGlobal Business Leaders Association
General
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