They Do Well Who Do Good is a collection of articles written from
2000 to 2010 that document the changes in the Japan health care
system and pharma industry. Changes considered impossible in the
past became routine. As the decade ended, optimists and game
changers leave the pessimists and status quo keepers behind. An
attractive health care system evolved to care for an aging
population with chronic diseases versus a young population with
acute diseases. Japan wants the best health care the world has to
offer, but choices must be made because resources to pay the bill
are limited. In the beginning of the decade, you could compare
Japanese pharma companies to a convoy of ships. Some big, some
small, some fast, some slow, but all moved together. Ten years
later, the convoy analogy was no longer useful. Some went abroad,
others stayed home. Some divested noncore businesses; others did
not. Some merged; others choose to go alone. Some changed their
business models and cultures. Other rejected change and held on to
their past. They Do Well Who Do Good is an insider's perspective on
what it takes to succeed in Japan's pharma market.
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