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The Visual Organization - Data Visualization, Big Data, and the Quest for Better Decisions (Hardcover)
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The Visual Organization - Data Visualization, Big Data, and the Quest for Better Decisions (Hardcover)
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The era of Big Data as arrived, and most organizations are woefully
unprepared. Slowly, many are discovering that stalwarts like Excel
spreadsheets, KPIs, standard reports, and even traditional business
intelligence tools aren't sufficient. These old standbys can't
begin to handle today's increasing streams, volumes, and types of
data. Amidst all of the chaos, though, a new type of organization
is emerging. In The Visual Organization, award-winning author and
technology expert Phil Simon looks at how an increasingly number of
organizations are embracing new dataviz tools and, more important,
a new mind-set based upon data discovery and exploration. Simon
adroitly shows how Amazon, Apple, Facebook, Google, Twitter, and
other tech heavyweights use powerful data visualization tools to
garner fascinating insights into their businesses. But make no
mistake: these companies are hardly alone. Organizations of all
types, industries, sizes are representing their data in new and
amazing ways. As a result, they are asking better questions and
making better business decisions. Rife with real-world examples and
case studies, The Visual Organization is a full-color
tour-de-force.
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