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Marketing Essentials for Independent Lodging (Paperback)
Loot Price: R440
Discovery Miles 4 400
You Save: R89
(17%)
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Marketing Essentials for Independent Lodging (Paperback)
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List price R529
Loot Price R440
Discovery Miles 4 400
You Save R89 (17%)
Expected to ship within 10 - 15 working days
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Independently owned lodging such as private vacation rentals, bed
and breakfasts, small boutique hotels, AirBnB nightly rentals,
Ecolodges, guest ranches, etc., share a pressing need to address
their most challenging business obstacle: achieving and maintaining
high occupancy rates. Ultimately, this goal requires an integrated
and multi-media approach using the most current information.
Essential Marketing Tools for Independently Owned Lodging provides
just that - tools that owners, aspiring owners, and hospitality
students need to address the ever-changing challenge to fulfill
vacancies and maintain profitability. Independent properties make
up more than half of the lodgings in the United States. In the
rapidly changing digital environment, many legacy managers find
themselves struggling to create and oversee a diversified marketing
platform that will ensure enough "heads in beds" to sustain the
enterprise. As new areas of lodging have opened up in the sharing
economy, especially vacation rentals and informal host
accommodations such as AirBnB - and as these segments of the
industry mature - they too need assistance in moving beyond one or
two distributions channels (i.e., AirBnB, VRBO, HomeAway) and
broadening their reach. This book can be used as a textbook for
students of hotel and hospitality management, for aspiring owners
and their real estate representatives and by individual owners and
managers already in the market.
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