"An entire industry preys on parental anxiety . . . Paul tries
to lead us out of the catastrophization of childhood."--"The New
York Times Book Review"
Parenting coaches, ergonomic strollers, music classes, sleep
consultants, luxury diaper creams, a never-ending rotation of DVDs
that will make a baby smarter, socially adept, and bilingual before
age three. Time-strapped, anxious parents hoping to provide the
best for their baby are the perfect mark for the "parenting"
industry.
In "Parenting, Inc.," Pamela Paul investigates the whirligig of
marketing hype, peer pressure, and easy consumerism that spins
parents into purchasing overpriced products and raising
overprotected, overstimulated, and over-provided-for children. Paul
shows how the parenting industry has persuaded parents that they
cannot trust their children's health, happiness, and success to
themselves. She offers a behind-the-scenes look at the baby
business so that any parent can decode the claims--and discover
shockingly unuseful products and surprisingly effective
services.
Paul's book leads the way for every parent who wants to escape
the spiral of fear, guilt, competition, and consumption that
characterizes modern American parenthood.
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