This edited volume is based on a highly original survey carried out
between November 2011 and June 2012 among a panel of 6,000 voters.
The panel was interviewed on 12 separate occasions about how and
why they made their voting choices. The book focuses on how
electoral choices are made and how these choices evolve during the
short time-span of an election campaign. The analysis of the 2012
electoral result shows more than ever that voting choices are the
fruit of interweaving timelines: the long term period that
characterizes voters' predispositions and their predictions of a
possible scenario; the shorter period of time during which the
campaign unfolds where those predispositions are either confirmed,
called into question, or undone; and the moment when the final
choice is made. This is the first time the electoral
decision-making process during a French Presidential election has
been systematically studied.
General
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