This text provides a comprehensive look at the fast growing
meetings and convention market segment. A useful "how- to" guide,
it takes students through all aspects of selling and servicing a
convention at a hotel or other group meeting facility. In addition,
it profiles the customer for meetings and conventions, the planners
in charge of site selection, and facilities they commonly use. Also
includes "Industry Insiders" planning tips and case studies direct
from professionals in Convention Services departments.
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