Sales Savvy: Self-Help for Small Business (Beat Big Business with
Value-Add) is a sales handbook that helps small business people
improve their ability to sell 'value-add'. To beat Big Business, we
have to sell the customer on 'the little things' about our product
or service that makes us different. Sales Savvy provides the reader
with real tools - practical tools - that can be used to demonstrate
that which differentiates us. Sales Savvy teaches the reader how to
sell their expertise or craftsmanship for greater profits and, in
turn, develop a reputation for being "More Expensive and Worth it."
Sales Savvy is of value to the new salesperson learning the
fundamentals (like prospecting, soliciting referrals, etc) as well
as the seasoned veteran looking for a new sales technique (like
'Yes/Yes' questions). It is full of sales anecdotes and real-life
experiences that make the lessons enjoyable and more memorable. Its
the kind of book that you give to friends, employees, and other
business associates.
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