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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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Markets from Culture - Institutional Logics and Organizational Decisions in Higher Education Publishing (Hardcover)
Loot Price: R1,490
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Markets from Culture - Institutional Logics and Organizational Decisions in Higher Education Publishing (Hardcover)
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Institutional logics, the underlying governing principles of
societal sectors, strongly influence organizational decision
making. Any shift in institutional logics results in a similar
shift in attention to alternative problems and solutions and in new
determinants for executive decisions. Examining changes in
institutional logics in higher-education publishing, this book
links cultural analysis with organizational decision making to
develop a theory of attention and explain how executives
concentrate on certain market characteristics to the exclusion of
others. Analyzing both qualitative and quantitative data from the
1950s to the 1990s, the author shows how higher education
publishing moved from a culture of independent domestic publishers
focused on creating markets for books based on personal, relational
networks to a culture of international conglomerates that create
markets from corporate hierarchies. This book offers broader
lessons beyond publishing—its theory is applicable to explaining
institutional changes in organizational leadership, strategy, and
structure occurring in all professional services industries.
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