The 1960s were a tumultuous period in U.S. history and the sporting
world was not immune to the decade's upturn of tradition. As war in
Southeast Asia, civil unrest at home and political assassinations
rocked the nation, professional football struggled to attract fans.
While some players fought for civil rights and others fought
overseas, the ideological divides behind the protests and riots in
the streets spilled into the locker rooms, and athletes
increasingly brought their political beliefs into the sports world.
This history describes how a decade of social upheaval affected
life on the gridiron, and the personalities and events that shaped
the game. The debut of the Super Bowl, soon to become a fixture of
American culture, marked a professional sport on the rise.
Increasingly lucrative television contracts and innovations in the
filming and broadcasting of games expanded pro football's
audiences. An authoritarian old guard, best represented by the
revered Vince Lombardi, began to give way as star players like Joe
Namath commanded new levels of pay and power. And at last, all
teams fielded African American players, belatedly beginning the
correction of the sport's greatest wrong.
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