The essentials of communication for professionals, educators,
students, and entrepreneurs, from organizing your thoughts to
inspiring your audience.Do you give presentations at meetings? Do
you ever have to explain a complicated subject to audiences
unfamiliar with your field? Do you make pitches for ideas or
products? Do you want to interest a lecture hall of restless
students in subjects that you find fascinating? Then you need this
book. Make It Clear explains how to communicate--how to speak and
write to get your ideas across. Written by an MIT professor who
taught his students these techniques for more than forty years, the
book starts with the basics--finding your voice, organizing your
ideas, making sure what you say is remembered, and receiving
critiques ("do not ask for brutal honesty")--and goes on to cover
such specifics as preparing slides, writing and rewriting, and even
choosing a type family. The book explains why you should start with
an empowerment promise and conclude by noting you delivered on that
promise. It describes how a well-crafted, explicitly identified
slogan, symbol, salient idea, surprise, and story combine to make
you and your work memorable. The book lays out the VSN-C (Vision,
Steps, News-Contributions) framework as an organizing structure and
then describes how to create organize your ideas with a
"broken-glass" outline, how to write to be understood, how to
inspire, how to defeat writer's block--and much more. Learning how
to speak and write well will empower you and make you smarter.
Effective communication can be life-changing--making use of just
one principle in this book can get you the job, make the sale,
convince your boss, inspire a student, or even start a revolution.
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