This book examines the effective and appropriate integration of
project customers in intercultural settings. It first presents the
theoretical background and the state of the art in intercultural
project stakeholder management. The book then describes the use of
qualitative and quantitative (Delphi survey) methods to produce a
dataset, and the development of a relational model for customer
engagement in intercultural projects based on this dataset. The
book can be used to inform future research in the area of
international project management, while also serving as a guide for
project management practitioners who need to engage culturally
diverse users, sponsors and customers.
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