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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Engagement of Intercultural Project Customers - A Relational Model (Hardcover, 1st ed. 2020) Loot Price: R3,052

Discovery Miles 30 520

Repayment Terms: R286 pm x 12*

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Engagement of Intercultural Project Customers - A Relational Model (Hardcover, 1st ed. 2020): Patrick Luckmann

Engagement of Intercultural Project Customers - A Relational Model (Hardcover, 1st ed. 2020)

Patrick Luckmann

Series: Contributions to Management Science

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Loot Price R3,052 Discovery Miles 30 520 | Repayment Terms: R286 pm x 12*

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This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset. The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Contributions to Management Science
Release date:	February 2020
First published:	2020
Authors:	Patrick Luckmann
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	263
Edition:	1st ed. 2020
ISBN-13:	978-3-03-039484-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	3-03-039484-0
Barcode:	9783030394844

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Engagement of Intercultural Project Customers - A Relational Model (Hardcover, 1st ed. 2020)

Patrick Luckmann

Series: Contributions to Management Science

General

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