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Books > Business & Economics > Business & management > Sales & marketing
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Neuromarketing in Action - How to Talk and Sell to the Brain (Hardcover, Re-issue)
Loot Price: R2,238
Discovery Miles 22 380
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Neuromarketing in Action - How to Talk and Sell to the Brain (Hardcover, Re-issue)
Expected to ship within 12 - 17 working days
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Neuromarketing in Action provides an in-depth review of how the
brain functions and the ways in which it unconsciously influences
consumer behaviour. It shows both the scientific frameworks and the
practical applications of this increasingly popular marketing tool.
Referencing many global brands such as Aston Martin, Hermes,
Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose
background covers both neuroscience and marketing, showcase the
latest thinking on brain function and intelligence, and on the
subconscious influences on consumer behaviour. Neuromarketing in
Action then examines the ways in which marketing efficiency can be
improved through the satisfaction of the customer's senses,
emotions, memory and conscience and looks at the impact on current
marketing activities such as selling methods, sensory marketing and
product modification, and on future strategies like value
innovation, sensory brands, increased interaction with social
networks and permission marketing.
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