As the saying goes, all politics is local. And 90% of funding for
public libraries comes from the will of local politicians and, in
turn, from local voters. So it's urgent that librarians, library
supporters, and anyone interested in running an election or
campaign for a library understand the strategies, resources, and
tactics necessary for positive political action. Whether election
day is four months away or four years away, there are immediate
steps library leaders and local library ballot committees should
take to help secure a successful ballot initiative later. Written
by two experienced library campaigners, this action-driven manual
for anyone running a political campaign for libraries dives into;
proven successful campaigning techniques for rural, suburban, and
urban settings; expert analysis on how political perceptions are
formed, how political power works, and ways libraries can reach
funding or political goals; starting the discussion internally; the
right approach to setting up the committee structure, and
identifying the core leadership team for the committee; tips on
networking, cultivating good relationships with the power players
in the community, and building a winning coalition; canvassing and
direct voter contact; responding effectively to opposition,
including voters who habitually resist taxes or library funding
increases; the differences between paid media and earned media; and
best practices for marketing and message development, fundraising,
volunteer engagement, and other key areas. Filled with easy to
follow strategies, this book will guide ballot committees,
librarians, trustees, and library advocates through the process of
winning an election for funding their library. LIS students will
also benefit from the early exposure to political literacy skills
provided by this book.
General
Imprint: |
ALA Editions
|
Country of origin: |
United States |
Release date: |
May 2017 |
Authors: |
Patrick Sweeney
• John Chrastka
|
Dimensions: |
229 x 152mm (L x W) |
Format: |
Paperback
|
Pages: |
304 |
ISBN-13: |
978-0-8389-1556-1 |
Categories: |
Books
|
LSN: |
0-8389-1556-6 |
Barcode: |
9780838915561 |
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