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The Granularity of Growth - How to Identify the Sources of Growth and Drive Enduring Company Performance (Hardcover)
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The Granularity of Growth - How to Identify the Sources of Growth and Drive Enduring Company Performance (Hardcover)
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This book offers an in-depth examination of where business growth
comes from and how companies can create and sustain it. "The
Granularity of Growth" shows companies how to achieve sustainable
growth. Powerful new insights laid out in a simple yet resilient
framework make this book a must-read for any manager, executive, or
entrepreneur involved in a company's growth and survival. "The
Granularity of Growth" provides a rigorous analytical foundation
for understanding the correct approach and architecture for
managing growth today across geographies and industries.Ultimately,
"The Granularity of Growth" reveals why growth is so important for
large companies, what enables certain companies to grow so
spectacularly as they take both a broad and a granular view of
their markets, and how this ensures that their growth comes from
multiple sources in the many micro-markets in which they compete.
Patrick Viguerie (Atlanta, GA) is a Director at McKinsey &
Company and leads the firm's Strategy Practice in the Americas.
Sven Smit (Amsterdam, Netherlands) is a Director at McKinsey &
Company, co-leading the company's initiatives on growth. Mehrdad
Baghai (Sydney, Australia) is Managing Director of Alchemy Growth
Partners, an advisory and venture firm.
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