For any market to work properly, certain key elements are
necessary: competition, pricing, rules, clearly defined offers, and
easy access to information. Without these components, there would
be chaos. "Orderly Fashion" examines how order is maintained in the
different interconnected consumer, producer, and credit markets of
the global fashion industry. From retailers in Sweden and the
United Kingdom to producers in India and Turkey, Patrik Aspers
focuses on branded garment retailers--chains such as Gap, H&M,
Old Navy, Topshop, and Zara. Aspers investigates these retailers'
interactions and competition in the consumer market for fashion
garments, traces connections between producer and consumer markets,
and demonstrates why market order is best understood through an
analysis of its different forms of social construction.
Emphasizing consumption rather than production, Aspers considers
the larger retailers' roles as buyers in the production market of
garments, and as potential objects of investment in financial
markets. He shows how markets overlap and intertwine and he defines
two types of markets--status markets and standard markets. In
status markets, market order is related to the identities of the
participating actors more than the quality of the goods, whereas in
standard markets the opposite holds true.
Looking at how identities, products, and values create the
ordered economic markets of the global fashion business, "Orderly
Fashion" has wide implications for all modern markets, regardless
of industry.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!