All over the world, private and public institutions have been
attracted to "nudges," understood as interventions that preserve
freedom of choice, but that steer people in particular directions.
The most effective nudges are often "defaults," which establish
what happens if people do nothing. For example, automatic
enrollment in savings plans is a default nudge, as is automatic
enrollment in green energy. Default rules are in widespread use,
but we have very little information about how people experience
them, whether they see themselves as manipulated by them, and
whether they approve of them in practice. In this book, Patrik
Michaelsen and Cass R. Sunstein offer a wealth of new evidence
about people's experiences and perceptions with respect to default
rules. They argue that this evidence can help us to answer
important questions about the effectiveness and ethics of nudging.
The evidence offers a generally positive picture of how default
nudges are perceived and experienced. The central conclusion is
simple: empirical findings strongly support the conclusion that,
taken as such, default nudges are both ethical and effective. These
findings, and the accompanying discussion, have significant
implications for policymakers in many nations, and also for the
private sector.
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